Tag Archives: Elon Musk

Tech News : Musk Presents Humanoid Robot

Tesla and SpaceX boss Elon Musk has introduced a prototype humanoid robot named Optimus to attendees and the cameras at Tesla’s recent AI Day 2022 event.

Useful Humanoid Robot 

Mr Musk told the audience that the idea behind Optimus was simply to “make a useful, humanoid robot as quickly as possible” and that Optimus has been “designed using the same discipline that they used in designing the car so that it’s possible to make the robot in high volume, at low cost, with high reliability.” 

Mr Musk also said that a humanoid robot of this kind “can help millions of people,” and could help to create “a future of abundance, a future where there is no poverty, where people you can have whatever you want in terms of products and services.” 

A Robot To Do What? 

Mr Musk said that humanoid robots like Optimus could help transform civilisation, help solve the problem of how to make a machine that can replace a human, and to help us make the transition to a society in which robots did the work and people reaped the benefits.

It is understood that the mass market versions of the Optimus robot will first be tested by carrying out jobs in Tesla’s car factories.

Why, Really? 

One of the main reasons for the idea to build a mass market robot using the same designs already used in Tesla cars and drawing upon Musk’s existing experience in AI and neural networks (from OpenAI In 2015) is to develop a future product for Tesla beyond car manufacture. Self-driving vehicles have, for example, not yet delivered, despite investment, testing, and promises over several years. As Mr Musk points out, a mass-produced version of the robot, priced at £17,900, could be ready in just three to five years and a robot business could be worth more than the car business.

What Do The Critics Say? 

Some critics of Mr Musks robot direction remain sceptical and have suggested that it may be better to stay focused on projects that more closely fit with Tesla’s core business of electric cars.

Amazon’s Household Robot 

It’s not only Elon Musk’s vision to move into the world of helpful robots that will save us work. Amazon recently unveiled its ‘Astro’ two-wheeled robot, designed for use about the home. Among its other possible uses, Amazon has suggested that it may be good for helping to keep an eye on owners’ homes by recognising different people and sounding an alarms/sending and alerts if there are strangers or intruders.

What Does This Mean For Your Business? 

It is possible to see how a relatively affordable humanoid robot may be well placed to take over basic jobs that were designed for humans to do, and specialised robots already play an important role in many businesses. An AI robot that looks like a person adds another intriguing dimension and is a striking way for Musk to promote the futuristic image and forward-thinking view of Tesla’s (and his own) brand, thereby creating news and adding value. The robot idea, however, could more simply represent a way for Tesla to move away from reliance upon (and make more money than) the car business while drawing upon many of their existing assets and core competencies.

Tech Insight : Elon Musk : ‘Twick’ or Tweet?

In this tech-insight, we take a brief look at billionaire Elon Musk’s usage of Twitter, how and why he makes such use of the platform, and what Mr Musk’s interactions can teach businesses about using Twitter.

Who Is Elon Musk?

South African-born, business magnate Elon Musk, is the CEO, early investor and Product Architect of Tesla Inc, and Chief Engineer at SpaceX, as well as co-founder of Neuralink, and OpenAI. Musk formed bank X.com, which merged with Confinity in 2000 to create PayPal which was bought by eBay in 2002 for $1.5 billion. Musk also set up the tunnelling and engineering company called ‘The Boring Company’ which is reported to be working on hyperloop transport projects. Elon Musk is ranked second on the Forbes rich list with an estimated 151bn, although other lists rank his wealth as much higher.

Twitter Trouble

Elon Musk is known for his Twitter interactions, some of which have had seismic results. For example, back in 2018, Musk was reported to have made what turned out to be the most expensive tweet in the world. The tweet(s), about taking the Tesla company private using ‘secured’ funding cost him not just his role as Chairman for 3 years, but also a $20m (£15m) fine, and some damaging accusations of fraud.

Musk also faced a defamation trial after a short Twitter spat with a British cave diver who played a leading role in the rescue of 12 boys and their soccer coach from a flooded cave in Thailand. It was reported that after the cave diver labelled Musk’s offer to provide a mini-submarine for the rescue a ‘PR stunt,’ Mr Musk made a series of tweets aimed at the rescuer, one of which referred to him as “pedo guy”. Musk apologised for the tweet.

Climate Carbon Crisis Cash?

Back in January, Musk famously took to Twitter to pledge a prize of $100 (£73 million) prize, through Xprize Foundation, to whoever could develop the best technology to remove carbon dioxide (which is generated from burning fossil fuels) from the air.

Recently – Sanders Showdown & Customer Service Tweets

Some more recent Twitter battles that Musk has been involved in include:

– Going after U.S. Senator Bernie Sanders after Mr Sanders tweeted that the extremely wealthy should pay their fair share of taxes. Musk’s replies made the point he doesn’t take a cash salary or bonus, but only has stock, which means that the only way for him to pay taxes personally is to sell stock. Mr Musk then held a Twitter poll among his followers to decide whether he should sell some stock. After his followers said he should, Musk sold nearly $7bn of shares in Tesla, which resulted in a fall in the Tesla share price.

– Personally tweeting a reply within 3 minutes of a complaint by a Korean owner over a problem with the Tesla app. Musk also came back with an update about the issue 5 hours later.

What’s Happening?

Despite Mr Musk’s lawyer arguing in a defamation case that Twitter is “infamous for invective and hyperbole,” and that Twitter users expect to hear opinions and not facts, Elon Musk makes frequent use of the platform, often to make Tesla announcements. Some of the reasons why Musk tweets in the way that he does may include:

– Instant, direct reach to all interested parties, including investors. Elon Musk has around 30 million followers. The platform’s effectiveness in bypassing traditional media (so that opinion must follow the message rather than shape it) was shown by how former US President Donald Trump used Twitter.

– Brand communications value. Unlike advertising, tweeting is free and with millions of followers, Musk can have a huge impact for (very) low cost.

– Strengthening an image. The way that Musk tweets (e.g., with sometimes controversial comments) and with the expectation that he could personally comment in anything from a single customer complaint to comments from politicians appears to strengthen his image as maverick and someone with an innovative, entrepreneurial spirit, strengthen his own brand image (and value), retain investor interest, and keep him in the public eye.

– Taking risks. For a billionaire, whose words can have an enormous impact on the value and brands of companies, taking to Twitter can be a risk (e.g., of saying the wrong thing). It could be argued that perhaps this risk is part of the attraction and/or it could be a way that Musk can feel/show himself to be an equal to and have the same freedoms in some ways as anyone else by allowing himself to express his own opinions freely online.

– Creating a buzz. Expressing opinions in an informal way can create not just a media buzz about Musk and his companies but can also stir up debate.

– Getting instant market intelligence and opinions. With so many followers, Musk can use Twitter as an instant gauge of opinion that can feed into making important business decisions.

What Does This Mean For Your Business?

Although Elon Musk’s wealth, fame, and audience size make him by no means a typical Twitter user, his use of the platform highlights both its value as a low-cost, direct, impactful communications channel to an opted-in, interested audience, but also how tweets should be thought about carefully first (e.g., where they concern a business and its investors) and how entering into personal spats can be damaging.  Its instant, conversational nature can, therefore, help businesses to respond quickly in a way that is helpful to customers but can also be risky if used too spontaneously. Twitter can help build the personality aspects of a company and can help stakeholders feel more in touch with a company.