All posts by Paul Stradling

Tech Insight: What Is A Blockchain Domain?

In this tech-insight, we look at what a blockchain domain is, what it is used for, how to buy one, and what may bring them more into mainstream usage.

What Is Blockchain?

Blockchain is an incorruptible peer-to-peer network (a kind of ledger) that allows multiple parties to transfer value in a secure and transparent way. Blockchain’s co-founder Nic Carey described Blockchain as being like “a big spreadsheet in the cloud that anyone can use, but no one can erase or modify”. Blockchain is the technology upon which cryptocurrencies are built.

What Is A Blockchain Domain? 

A blockchain domain could be described as an easy-to-remember, human-readable name (easier than remembering a string of numbers) for crypto-wallets, to and from which cryptocurrency is sent and received.

Blockchain domains are not stored on a sever but are stored in a public ledger, i.e. they are stored in the blockchain. They are purchased and not rented – they are bought outright / there are no renewal fees (unlike other internet domain names where an annual fee is payable to the registrar), and only the owner can make changes to the domain, e.g. choosing to trade it. Blockchain domains are part of a decentralised system, i.e. no single organisation such as ICANN or other registrars has control over blockchain domains, and websites with blockchain domains are also on the InterPlanetary File System (IPFS) which is a type of decentralised World Wide Web. Instead of calling up a central database when a website is visited, the browser searches the ledger to find the services associated with the domain. Blockchain domains are, therefore, Non-Fungible Tokens (NFTs), which is why the technology is also called NFT domains.

Where And How Do You Buy One?

There is a limited number of marketplaces for blockchain domains but there are some established providers. To buy a blockchain domain, users need first need to create a crypto wallet and have cryptocurrency in it.  For example, purchasing a domain from Unstoppable Domains (a provider) are written to the Ethereum blockchain so buyers need a crypto wallet including Ether. Also, before buying a blockchain domain, it must be transferred to the blockchain for a fee which is paid to the blockchain operator.

To choose the domain name, providers have a tool to check if the name is available. Different providers have different extensions for domains e.g., .888, .bitcoin, .blockchain, .coin, and .crypto.

How Much Do They Cost? 

Shorter, generic names can be traded for thousands of pounds, whereas longer and less popular domains can cost as little as £20.

What Are They Used For? 

Blockchain domains have many uses including:

– Replacing bulky personal crypto wallet addresses (which would normally be a long string of numbers).

– Trading them (they are NFTs) by buying and selling using smart contracts.

– Building apps on them.

– Making websites available via blockchain domains.

Threats 

With areas of crypto-currencies still requiring regulation and with the anonymity which blockchain can provide, some have warned that bad actors could exploit blockchain domains and crypto-wallets, e.g. for tax avoidance or storing the proceeds of crime.

Web3 

Most Web2 users, however, will need a plugin or specialist browser, e.g. ‘Brave’ to see blockchain domains and they may not move into the mainstream until the development of Web3. This (a term coined in 2014 by Ethereum co-founder Gavin Wood) is the next phase in the evolution of the Web and is based on blockchain technology, the same technology behind cryptocurrencies like Bitcoin.

What Does This Mean For Your Business? 

Blockchain domains are still very much in their early stages, and it may take some time and the development of Web3, more information, and a consolidation of the cryptocurrency market (there are 18,000 cryptocurrencies) for them to become popular. However, some may be surprised by how many well-known businesses are now accepting payment in cryptocurrency, e.g. (Tesco UK, Starbucks, Subway, Gap, Lush) and how, therefore, the market for blockchain domains may be starting to take hold. Many businesses in the UK, however, may still be unaware of the advantages and ease of using cryptocurrencies, may not yet see how they could be used in their business, and may still be influenced by negative news stories about volatility (Bitcoin) and security issues. It is true that the growth of the sales of blockchain domains is linked to the growth and fortunes of cryptocurrencies but, as was the case for normal domain names, some businesses may at least see a case for getting into cryptocurrencies to the extent of buying the blockchain domain for their company name or a generic name to trade later. For bigger businesses and those with global markets and customers, the need to compete may have already driven them to move into dealing with cryptocurrencies and blockchain domains. For many businesses, particularly smaller businesses, however, this may still be an area on the to-do list that needs more looking in to, and if the process through trusted providers is easy, this could help boost take-up.

Featured Article : US Supercomputer Breaks The ‘Exascale’ Barrier

The world’s first ‘exascale’ computer, called the ‘Frontier’ computing system (i.e. a supercomputer) from Oak Ridge National Laboratory in Tennessee, has smashed the exascale computing speed barrier.

What Is The Exascale? 

The exascale is a computing system threshold / level of computing performance of a quintillion calculations per second, i.e. a computer that’s capable of at least one exaflop or a billion billion operations / mathematical calculations per second i.e. 1018  or 1,000,000,000,000,000,000. Each individual mathematical calculation (of a number containing a decimal) is known as a ‘floating point operation’ or ‘FLOP’ for short. That’s an awful lot of FLOPS! By way of contrast in terms of how far we’ve come, the first electrical computer in the world was the Colossus vacuum tube computer, which was a 500,000 FLOPS supercomputer built in Britain during WWII.

To put things into perspective, to do what an exascale supercomputer can do in one second, you’d need every human on the planet to calculate 1 FLOP every second (for 24 hours a day) without a break for more than four years!

A computer capable of breaking the exascale barrier is, therefore, around 50 times faster than the most powerful supercomputers being used today.

Scale 

First announced back in 2019 as project by the U.S. Department of Energy and Cray Inc., the Frontier supercomputer is housed in 74 separate cabinets, comprising 9400 CPUs, or standard computer processors, 37,000 GPUs, and has 8,730,112 cores capable of parallel computing tasks.

No.1 In The ‘Top500’ 

Breaking the exascale barrier has put the Frontier system in the no.1 position at the very top of the Top500, the international collaboration to rank the world’s most powerful supercomputers.

What is particularly impressive is that the Frontier supercomputer represents 25 per cent of the total performance of the whole list!

To try and put the speed and power of the Frontier system in context, whereas the Frontier has 8,730,112 cores capable of parallel computing tasks, a typical laptop only has between five and nine. Although a typical laptop (currently at best) is capable of an impressive sounding few ‘teraflops’ (a trillion operations per second), this is still millions of times less than the Frontier system.

Could Get Even Faster 

Even though the Frontier system has smashed the exascale barrier, it is expected that with further optimised software it could become even faster in the near futire and could reach a theoretical peak of 2 exaflops.

What Can It Be Used For?

An exascale computer of this size can be used as powerful tool by businesses, scientists, and academics to accomplish a vast range of tasks. Oak Ridge National Laboratory (ORNL), which developed the Frontier system, sees exascale computers as playing important roles in enabling scientists to develop new technologies for energy, medicine, and materials, also to deliver breakthroughs in scientific discovery, energy assurance, economic competitiveness, and even (US) national security. Supercomputers with the capability of the Frontier system could also be used for brain mapping, weather and climate forecasting, product design, astronomy and other applications.

The Frontier supercomputer is also second-generation AI system (following on from ORNL’s the ‘Summit’ system) which means that it can also provide new capabilities for deep learning, machine learning and data analytics for applications ranging from manufacturing to human health.

Environmental Issues 

There are, however, some environmental issues around the operation of supercomputers like the Frontier system. For example:

– Supercomputers require a massive amount of electricity to operate them meaning, ironically, that although they may be capable of helping to speed up solving of some of the world’s biggest challenges, they could contribute to the global warming that is producing the changing weather conditions that they are capable of predicting. Back in 2020, for example, The Met Office invited potential providers to come up with low-carbon options and it is likely that much of the processing work could be located in countries with easy and abundant sources of clean energy within the European Economic Area, e.g. Iceland (geothermal energy) or Norway (hydropower).

– Supercomputers also require massive amounts of water. For example, at peak power, the Frontier supercomputer generates so much heat that it needs four high-powered pumps to send more than 25,000 litres of water around the machine each minute. This means that new supercomputers may need to be located near large water sources and use renewable energy for their pumping systems.

Other Threats and Concerns 

In addition to the enormous potential benefits that supercomputers offer in solving complex problems in dramatically reduced timescales, there are concerns about computers becoming so powerful that they may be a peril to humanity, unlocking frightening new possibilities, or may be a security-threat if used by bad (state) actors. Some of the concerns include:

– Ethical issues about the possible development of creating computers that have a kind of ‘consciousness,’ and what a kind of artificial brain could and should be used for. Also, there may be an ethical debate about whether a computer powerful and complex enough to be a kind of ‘artificial brain’ should be brought into existence.

– Possible unforeseen moral issues which could arise from the use of super-computers when they are developed.

– Quantum computers, which will be the next new generation of technology use quantum algorithms to accelerate digital computation could be a staggering 150+ million times faster than the most sophisticated supercomputers. Despite this staggering potential for good, there is a fear that someone (e.g., threat actors or a foreign power) could use a functioning quantum computer to break the kind of encryption that we trust to secure our data, transactions, and communications. This fear is often called the ‘quantum apocalypse.’

The Future 

Following on from exascale and quantum computers, further down the line (some predictions say by 2035) zettascale, data-centric computers look likely to be developed, i.e. one zettaFLOPS, equal to 1,000 exaFLOPS. Some tech commentators have even considered that decentralised computing may be a possibility, although it may have many challenges.

What Does This Mean For Your Business? 

There is no doubt that developing this exascale barrier-busting system is a massive achievement that could bring huge benefits and breakthroughs in so many critical areas such as medicine and energy. For US-based ORNL (and Cray Inc) this milestone is also likely to be an important victory over competitors in Japan and China, and it is likely that the race and competition to build more powerful computers will continue at a pace (although some say it is slowing down). Despite the huge benefits they can bring, there are clearly some environmental issues around the operation of supercomputers like the Frontier system, i.e. huge power and water requirements, and the need for these to be supplied in a way that can minimise the environmental impact. There may also be some ethical and moral concerns about trying to develop future generations of computers that are more like ‘brains’ or that could create unforeseen problems and/or pose a threat to our own existence. That said, for the time being, the potential for good and for being able to solve some our biggest challenges quickly at time when we are facing huge challenges with climate, weather, and health, should be celebrated. It should also be recognised that exascale computing holds enormous potential for businesses in multiple industries around the world and could contribute to significant innovation.

Security-Stop-Press : Microsoft Office Users Warned About Word Malware Scam

Cybersecurity expert, Kevin Beaumont, has warned Microsoft Office users about a scam that uses a hole in a Microsoft Word. The scam, dubbed “Follina”, involves cybercriminals leveraging a Windows utility called msdt.exe to cause victims to download a malware-loaded Word file. The malware could allow attackers to run arbitrary code, install programs, change or delete data, or create new accounts. Microsoft has issued workaround guidance here.

Tech Tip – Share Your Location With A Friend On WhatsApp

If you’re meeting up with someone, or you want a friend to know exactly where you are (which can be a useful safety feature) WhatsApp has a fast and easy way to share your location with someone at the tap of a button. Here’s how to use it:

– Tap on the + sign or the paperclip next to the message box.

– Tap ‘location’.

– Agree to continue and tap ‘Share Live Location’.

– WhatsApp will share your exact location with the other person.

Sustainability-In-Tech : Swappable Batteries

Rather than EV drivers waiting for 40 minutes to re-charge the car battery at a charging station, could the solution be stations where drivers can quickly swap their battery for a fully charged one?

Swap Battery Rather Than Wait To Re-Charge 

Chinese electric carmaker, Nio recently made the news with exactly this idea, which is already widely used in China, and has now been introduced to Norway (the first in Europe). Drivers of Nio EVs near Oslo can now, for example, book a slot using Nio’s app, at the battery-swapping station. On arrival, drivers are instructed to park on designated markings and wait in the car. Their EV’s battery is then removed automatically from underneath the vehicle (by a machine, not a human) and replaced with a fully- charged one. The whole operation takes around 5 minutes (the company says on its website that it takes around 3 minutes, according to their tests).

Checks At The Same Time

Nio says that at the same time the battery is being swapped at the battery-swapping station, automatic battery and electric system checks are performed to keep both the vehicle and battery in the best shape.

Advantages 

The company says that in addition to saving time and being more convenient than using re-charging stations, the process means that there’s no battery degradation (the in the car is always a healthy one) so drivers can keep their cars longer.

Also, the use of the battery swapping stations is free for the first owner (up to six times per month), and second owners only pay for the power they use. This makes Nio’s battery-swapping inexpensive for owners.

It’s been reported that Nio’s battery-swapping stations, which it plans to build 1000 of across Europe in by 2025 (in partnership with Shell) can carry out 240 swaps a day. This means that Nio owners, certainly in Norway, can be very confident that they’re going to be able to find a station and swap their battery when they need to.

Send A Mobile Charging Van 

Another option that Nio offers, which is likely to require a little more waiting but could be really valuable to drivers who’ve simply run out of, are low on battery power, or are not near one of the many charging stations is to send a Power Mobile van. This, Nio says, is like sending a “flexible and convenient portable power bank to your car”.  Offering lifetime free battery swap and out-of-town power services are likely to be very attractive to those looking seriously at EV ownership but are feeling unsure about charging availability and costs, and may be important reasons why Nio sales have grown so quickly.

Renting The Battery – Cheaper 

Nio owners can choose to buy a car with the battery included or buy the car but rent/lease the battery. This makes the car £7,000+ cheaper to buy than the cheapest Tesla Y.

Nio

Nio is Shanghai-based EV start-up, founded in 2014, which delivered 91,429 vehicles in 2021 making it a major and growing new EV player.

What Does This Mean For Your Organisation? 

The availability of charging stations, the cost and time taken to charge, and battery life are all key deciding factors in advancing the sales of EVs. Customers pay enough for the EV itself but also want to know that it will be easy and cost effective to charge the vehicle and that they won’t be left by the roadside somewhere with a flat battery. The battery swap and battery rental ideas could address these issues and could be a greener solution by requiring less production of EV batteries which are lithium-ion batteries and, therefore, contribute to the damage and greenhouse gasses caused by lithium-mining operations. For other popular EV makers with fixed batteries e.g., Tesla, the battery swap idea and the rapid growth of Nio are likely to be a threat for the near future but could also be an opportunity if the other EV companies choose to change their models to adopt a similar approach. Swapping stations may also be a threat to those companies in the EV charging industry but could also be a possible source of strategic alliances in future. Petrol companies, such as Shell has done with Nio, may also benefit from strategic alliances with companies like Nio that need to expand their network of charging or battery stations rapidly across many countries.

Tech News : Finally! Google Drive Gets Copy, Cut And Paste Shortcuts

Google has announced that users of Google Drive can now use the familiar keyboard shortcuts Ctrl + C (or ⌘ + C on Mac), Ctrl + X and Ctrl + V to copy, cut and paste Google Drive files via the Chrome browser.

Timesaving And About Time 

By (finally) introducing what is now a decades-old feature to Drive, Google says it will save users time by allowing them to copy one or more files and move them to new locations in Drive, and across multiple tabs, with fewer clicks.

Easily Paste Into Document Or Email 

Google also says that a link to the file and its title will be captured when copying a file, which allows the user to easily paste them into a document or an email.

Shortcuts 

To help users more easily organise files in multiple locations without necessarily creating duplicate files, Ctrl + C, Ctrl + Shift + V will create shortcuts.

Tabs Too 

Google also says that, with the update to Drive, users can open files or folders in a new tab using Ctrl+Enter. This will allow users to easily view multiple files at once or use different tabs to organise files more easily between two different folder locations.

OneDrive and Dropbox

Introducing the shortcuts to Google Drive adds a little more flexibility than rival cloud file storage platform Microsoft’s OneDrive, which doesn’t support the cut, copy and paste shortcuts. It does, however, offer ‘copy to’ locations on right-mouse click. Dropbox offers some keyboard shortcuts by clicking ‘Files’ and pressing the question mark key to access the keyboard shortcut menu. However, this is still unlikely to be a convenient and familiar to many as offering straightforward cut, copy and paste keyboard shortcuts.

Copy and Paste From The 70s

The cut/copy-and-paste commands to move and copy text first came into use with text editors at Xerox’s Palo Alto Research Center (PARC) in 1974. “Larry” Tesler was credited with proposing the terms ‘cut’, ‘copy’, and ‘paste’ for these actions.

What Does This Mean For Your Business? 

Using cloud-based platforms for collaborative work as well as secure and convenient storage has become much more popular since the lockdown and with the advent of hybrid working. Any time-saving, straightforward features are likely to be valued by businesses, and it may be a surprise to many that it has taken so long for Google to introduce such an old and widely used set of commands. However, it is better late than never, and the introduction of these keyboard shortcuts are one of a constant stream of updates and improvements that Google is making to try and retain users and compete against rival platforms like Dropbox and OneDrive.

Featured Article : Macs in Business

With Macs getting a huge boost in popularity over the pandemic and a new report showing Mac shipments growing almost twice as fast as the PC market as a whole in 2021, we look at why more businesses are embracing Macs, and also what challenges Macs can bring.

The Pandemic And Digital Transformation 

Digital transformation in many businesses was dramatically accelerated by the need to work remotely, which has now become hybrid working. With this came a surge of device-buying. It appeared to be the case that Apple products became more popular than ever with business and individuals. For example, Apple finished 2020 with its most profitable quarter ever, and Apple’s sales of laptops and phones rose to a record-breaking £65bn in the first quarter of 2021 (revenue up 54 per cent on the same period of 2020). Although this was driven partly by the effects of having to stay at and work from home, plus a surge in demand in China, IDC reported that Macs reached 23 per cent share in US enterprises, showing that businesses are now more likely to be choosing Macs.

Other Drivers 

That said, it should be noted that some of the other drivers for the growth in Mac sales last year included the launch of the Apple iPhone 12, the publicity about and the launch of the M1 Pro and M1 Max MacBook Pro models (October 2021), and surge in demand in China at the end of 2021.

Old Perceptions and Growth 

The business computer market has always been (and still is) dominated by PCs (almost half are PCs). Operating system figures confirm the gulf between PCs and macs with OS shares for desktop and laptop computers, showing Windows as the most used at 75 per cent, followed by Apple’s macOS at 15 per cent. In the smartphone world, Android leads with 72 per cent market share, and Apple’s iOS has 28 per cent.

Older perceptions of the computer market depict Apple Macs as being more suited to (and more the domain of) those in the artistic and creative world, e.g. creative professionals, graphic designers, app developers, web developers, video editors, and audio engineers. This may be because of the more intuitive OS of macs, the aesthetic appeal of the hardware, and Apple’s marketing.

Strengths For Businesses 

Macs offer a number of strengths to businesses (compared to PCs). These include:

– Assisting with improved productivity and job satisfaction. For example, a Forrester report (2021) showed that employees using Macs were 20 per cent more likely to stay with their companies.

– Macs are generally thought to offer a more positive user experience than PCs due to their intuitive OS, and perhaps an enhanced feeling of security and the feeling that Macs are more of a luxury/high-end tool (feeling more valued by the company by being given Macs to use).

– Despite having a reputation for being much more expensive, Macs have a lower total cost of ownership (TCO) when taking into account factors like increased productivity, fewer support calls, and greater job satisfaction.

– The build quality of Macs is high, and they are reliable and durable. This can save repair and business disruption costs.

– Macs are seamlessly compatible with other Apple devices used by employees, e.g. Apple phones. This can help with productivity and minimise disruptions and problems.

– Macs tend to be more secure than PCs because the macOS is based on Unix, which is challenging to exploit, given Apple has full control over the hardware and software. This means that Apple can very quickly implement new security features and patches. Better security is especially important to businesses today and can help with compliance and protect against costly and potentially disastrous breaches.

Challenges 

Macs, however, also have challenges that businesses need to consider. These include:

– A degree of uncertainty about when security updates will be released, thereby making it more difficult to plan. Also, responsibility for when security updates are installed is in the hands of the user (rather than the admin) and while this sounds convenient, workers can forget or put off updates. This could have an impact on security and productivity. Also, unsaved work could be destroyed by an update, thereby wasting resources.

– Uncertainty about how long updates for different version of the OS will be produced, and uncertainty about what will be supported (apps and services) by older versions.

– The added costs and complexity of businesses having to manage Macs and PCs together.

– The incompatibility of proprietary business software with MacOS.

– Complexity with licenses – a Windows license application might not apply to the Mac version.

– The added cost of needing an Apple technician to repair or upgrade a Mac.

– Fewer hardware configuration options compared to PCs.

– Many apps and tools for Macs (antivirus) may not be as robust as their PC counterparts, though of course this could be mooted either way.

What Does This Mean For Your Business? 

More Macs in business may bring benefits such as security (arguably) and a better user experience but it can mean that IT admins will have a different workload. It also means the need to re-evaluate traditional IT operations and figure out ways to accommodate new devices (no more ‘one size-fits all’), re-consider usability, productivity and device management strategies, and find ways to effectively plan for and deal with the potential weaknesses of Macs, e.g. making sure updates happen and patches are installed by users.  Some admins find that reducing the versions of MacOS that are in place can be one way of making support easier and reducing potential security risks. That said, although having Macs and PCs together can increase IT management complexity, the Mac benefits of security, productivity, lower TCO, and happier users (who stay with the company) do appear to be valued by more and more businesses.

Tech Insight : Mobile Calls Better Than Ever

A recent ‘Mobile Phone Trends’ report has highlighted how the quality and reliability of mobile phone calls in the UK are improving. So, what’s helping to bring about this change and why is it so important now?

The Figures 

Some of the key figures highlighted in the report (by testing company RootMetrics) that show an improvement in mobile phone call quality include:

– Only 1per cent of calls dropping during UK-wide testing in 2H 2021. RootMetrics hails this as an excellent result when compared to its 2 per cent benchmark.

– Dropped calls are rare, especially in major cities (well below 1 per cent).

– Blocked call rates fell from over 4 per cent in 2017 to 1.7 per cent in 2021

– Call setup times (the time it takes to establish a virtual circuit across a telecoms network) have improved from 4.9 seconds in 2017 to 2.2 seconds in 2021.

Why The Improvements? 

Some of the main reasons for the improvement in mobile phone calls in recent years include:

– Most UK mobile phone calls (85 per cent) are now transmitted using the more reliable VoLTE. Launched by all four major UK mobile operators in 2015, VoLTE is a kind of VoIP that uses 4G LTE technology to transmit calls over the data network instead of using the older, less reliable circuit-switched connections. As well a clearer calls and fewer blocked and dropped calls, VoLTE enables the transition from Wi-Fi to 4G LTE during calls, plus the simultaneous usage of the internet while making a phone call. VoLTE also uses a Quality of Service (QoS) strategy to improve its calls.

– The use of fibre networks for digital voice services rather than networks of physical lines producing higher quality voice calls, lower volumes of scam calls, and lowering cost, complexity, and energy consumption.

– The introduction of 4G and now 5G.

– Wider, improved networks and a shift to small-cell networks (dense networks of small, high-capacity cells).

– Improved analytics for mobile operators, helping to channel investment for greatest value.

– Software improvements for operators, e.g. software-defined networking (SDN) and network-functions virtualisation (NFV).

– Improvements to smart phones.

Challenges 

There are still, of course, challenges to overcome to keep mobile phone call reliability levels going in the right direction. These include, for example:

– Power outages in some areas stopping IP phones from making calls, e.g. to the emergency services. However, all mobile operators claim to give the highest priority to emergency service calls, and modern smartphones now roam to the operator with the best coverage to make emergency calls.

– Coverage challenges.

Why So Important? 

The reliability of mobile phones is particularly important now because :

– Most of us use mobile phones for more aspects of work life and there is now a greater reliance on apps, e.g. WhatsApp, and collaborative working and group comms platforms, e.g. Zoom, and Slack.

– The big analogue switch-off in 2025, replacing the public switched telephone network (PSTN) with a digital, Voice over Internet Protocol (VoIP) network will make us more reliant than ever on our mobile phones for calls. Levels of quality and reliability, therefore, will need to be high.

What Does This Mean For Your Business? 

The big analogue switch-off is only 3 years down the line and most people are already hugely reliant on mobile phones for many aspects of work, social interaction via social media, plus many useful apps. Voice calls, however, remain a particularly important primary function of mobile phones and improvements such as operators using VoLTE have helped improve the quality and reliability of mobile phone calls in recent years. Coverage challenges in some more remote areas is still an issue but as the RootMetrics report showed, reliability, which is highly valued by mobile phone users, is better than ever.

Tech News : Zoom Updates For Collaboration (And Fun)

Zoom has announced that its new apps, updates, and features will improve collaboration and creativity, thereby increasing engagement and interaction among attendees of hybrid-working meetings.

Collaborate Mode

Zoom says that its new ‘Collaborate Mode’ will improve engagement by elevating the screen-sharing model to be interactive, with participants seeing the host’s app view (similar to a shared screen view), along with an invite so they can preview the app experience before joining. Zoom says this mode will enable hosts to start collaborative experiences for any app during all-hands meetings, brainstorming sessions, and more.

Examples 

Collaborative Mode works across all browsers, and examples of Collaborate Mode for apps (using apps together within Zoom) include:

– Using Miro‘s online whiteboard in Zoom so meeting participants can launch a collaborative workspace for everyone to interact, co-create, and capture ideas in real time.

– Having fun and breaking the ice in meetings by using Playco’s #AskAway social game designed to help co-workers get to know one another in the minutes before meetings.

– Using MURAL’s digital whiteboard and collaboration features to help teams innovate.

– Using the CODA app in Zoom for taking a vote, prioritising Q&A topics, and uncovering how the team are feeling about a meeting.

– Getting the team involved in fun activities by using Funtivity by Hermis, which also works well for new staff-member onboarding, plus customer advice.

Breakout Rooms 

The other new addition to Zoom to improve collaboration and involvement is Breakout Rooms. This is where meeting participants can break into smaller groups for focused discussions or tight-knit collaboration. With Breakout Rooms, the meeting host can split participants into separate groups automatically or manually, allow participants to select and enter Breakout Rooms as they please, and switch between rooms at any time.

Breakout Room Incorporating Zoom Apps 

Zoom says that Breakout Rooms can also incorporate Zoom Apps to help make sessions more engaging, productive, and fun. Examples include:

– Using Welo’s visual workspace to recreate collaborative physical spaces and create a more human experience.

– Simplifying the whole process of Breakout Rooms by using twine for Zoom, an all-in-one Breakout Room management app.

– Increasing Breakout Room engagement by using Funtivity by Hermis.

What Does This Mean For Your Business? 

The pandemic launched a major battle between collaborative working platforms such as Zoom, Teams and Slack, all of which received a rapid and vast increase in user numbers. Now, in the post-pandemic environment where hybrid working has become popular, the battle is on to keep adding value, retaining customers, and tempting users to switch.  Allowing customers to collaboratively use a range of engaging, fun, and teamwork-enhancing apps within Zoom, along with the addition of Breakout Rooms allows Zoom to add value, complete with Teams (which also has breakout rooms and allows 3rd party apps), and hopefully retain its huge post-pandemic customer base. Also, by allowing apps like Welo within Zoom (which features a digital house with users represented by an avatars and able to go to individual rooms for a private meeting), Zoom can compete with platforms like Meta (Facebook) and show itself to be forward-thinking and in touch with the new direction of comms platforms.

Security Stop-Press : QuickBooks Customers Targeted By Phishing Attacks

Tax software vendor Intuit has warned that QuickBooks customers are being targeted with phishing attacks that are impersonating the company and are designed to lure targets with fake account suspension warnings. The phishing emails ask targets to click on a “Complete Verification” button which re-directs them to a phishing site designed to harvest personal information or infect their system with malware. The advice to QuickBooks customers is not to click any embedded links or open attachments, and to delete the messages from the inbox.