Microsoft and NHS England have announced the signing of new five-year contract whereby Microsoft (via a major reseller) will roll out the Microsoft 365 cloud-based online productivity suite to 1.5 million NHS staff.

Trusted Relationship Continues 

Coinciding with the 75th Anniversary of the NHS, Microsoft says the partnership, through a contract awarded to the reseller, will see it supply digital solutions – Microsoft’s 365 suite and security tools – to NHS organisations all over the country. The contract is believed to be worth £775 million (£930 million with VAT), is seen as the next step in a “trusted relationship” over decades.

Improving Collaboration, & Modernising 

The reseller which described the deal as “money saving” says that it will mean that NHS workers (doctors, nurses, clinicians, and support staff) will now be able to benefit from the full suite of Microsoft 365 workplace productivity apps, which will make collaboration easier and maximise time for care.

The reseller’s managing director said the deal will with NHS England will provide: “A platform for future innovation in healthcare”, and that the five-year contract “highlights the breadth and depth of skills [they] bring in managing, advising, and supporting the NHS to utilise secure cloud platforms, analytics, and apps”. 

Clare Barclay, Chief Executive Officer, Microsoft UK, said: “This agreement will ensure that NHS organisations can deliver efficiency, reform ways of working through collaboration tools and build resilience through a modern, secure cloud-based infrastructure”. 

Money Saving 

The money saving aspect of the deployment contract comes from negotiating one single, national NHS contract rather than, as in the past, negotiating separate software licences with different prices with each individual healthcare trust. John Quinn, Chief Information Officer at NHS England said the new contract is “a further great example of the NHS using our collective buying power to secure market-leading products at a reduced cost for taxpayers”. 

That said, the contract was only signed after £8m had been spent on emergency one-month extensions to previous arrangements.

Follows The Teams National Deal In 2020 

This new national deal follows the first national deal in March 2020 whereby the Microsoft Teams app was made available to all NHS staff, saving users an estimated 17 million hours of time by being able to have virtual meetings.

What Does This Mean For Your Business? 

For NHS England, the collective deal with an already familiar major Microsoft re-seller is a way of building on the success of the previous 2020 deal, moving more to the cloud, and improving the type of collaborative working that the NHS needs. Also, the deal brings modernisation, scope for innovation, and the kind of updated security that the NHS needs – health organisations with outdated security have been targets for cyber criminals in recent years. For the reseller, a near billion-pound new deal with a massive existing client is clearly good news and brings the security of continuing close relationship. For Microsoft, already dominant in this area, it’s another high-profile endorsement of its products that’s bought good publicity and enhanced an already profitable relationship through its resellers. With the NHS once more known to be the biggest purchaser of fax machines, this deal marks another big step towards modernisation of the tech aspects of its operation that could benefit all stakeholders.

Those with photos and videos stored on Apple’s Photo Stream may wish to back them up elsewhere or lose them when Apple retire Photo Stream on 26 July.

What Is Photo Stream? 

Apple’s Photo Stream was a feature introduced in 2011 as part of their iCloud service, which allowed users to sync and share photos across their Apple devices. Photo Stream was designed to automatically upload and store the most recent 1,000 photos taken or saved on an iOS device, Mac, or PC for a period of 30 days (after which they are automatically deleted from iCloud). In essence, Photo Stream temporarily uploads the photos taken on one device so users can view them on any other device with My Photo Stream enabled and import them to their library on that device if they wish.

Replaced With iCloud Photos (iCloud Photo Library)

Photo Stream was largely replaced by iCloud Photo Library / iCloud Photos, a separate service, which was introduced in October 2014, alongside the release of iOS 8.1, and provided users with a more comprehensive and integrated solution for managing and syncing their photos across Apple devices.

Photo Stream Being Retired On July 26 

Apple says that Photo Stream will be shut down on July 26, 2023. Users may already be aware that new photo uploads to My Photo Stream from devices were stopped one month before, on June 26. Apple says, “Any photos uploaded to the service before that date will remain in iCloud for 30 days from the date of upload and will be available to any of your devices where My Photo Stream is currently enabled”. 

What To Do 

Users of Photo Stream should already have been emailed about the matter, but a summary of the advice is:

– Check whether you use iCloud Photos. Go to Settings > your name > iCloud. Check that it says “On” next to Photos on each device. On a Mac, go to Apple menu > System Settings, click your name, then click iCloud. Make sure that it says “On” next to Photos on each of your devices.

– If you already have iCloud Photos enabled on all of your devices, there’s no need to do anything as your photos are already uploaded and stored in iCloud.

– If you don’t use iCloud Photos, you can save photos currently in My Photo Stream to your device. To keep your photos synced across your devices, you can turn on iCloud Photos.

– If you don’t have iCloud Photos, the photos in ‘My Photo Stream’ will already be stored on at least one of your devices, and as long as you have the device with your originals, photos won’t be lost. However, if a photo you want isn’t already in your library on a particular iPhone or iPad, make sure that you save it to your library on that device.

– To set up iCloud Photos (on any iPhone with iOS 8.3 or later, iPad with iPadOS 8.3 or later, or Mac with OS X Yosemite or later), follow the instructions on the Apple website here.

What Does This Mean For Your Business?

The iCloud Photos feature essentially replaced Photo Stream many years ago with a more permanent, better alternative – Photo Stream only saves photos/videos in iCloud for 30 days. Apple announced back in May its intention to close down Photo Stream and users should have been told by email. However, some users may still not be aware and may not have iCloud Photos set up so, in order to avoid possibly losing some valuable memories which may include business-related videos and photos, it’s worth checking now to avoid any problems.

According to German-startup ‘Bluu Seafood’, its range of cultivated seafood is a way to protect oceans and animals as well as ensuring a high-quality, sustainable supply of nutritious food.

What Is ‘Cultivated Seafood’ ?

Cultivated seafood, also known as cultured seafood or lab-grown seafood, refers to seafood products that are produced using cellular agriculture techniques in the lab. Instead of being harvested from the wild or raised in traditional aquaculture systems, cultivated seafood is created by culturing cells taken from the tissues of aquatic animals (fish cells). The Bluu Seafood’s process, for example, involves fermenting the fish cells with natural ingredients to produce a ‘cell mass’ that can then be shaped to resemble popular seafood products like fish fingers, fillets of fish, and sashimi (the fish part of sushi).

How Do They Get The Fish Cells?

The Germany based startup Bluu Seafood (formerly Bluu Biosciences) uses stem cells from a fish sample. These are used to establish fish cell lines that are grown in suspension (without the use of microcarriers or other scaffolds) in small aggregates of cells called spheroids. The spheroids cells adhere to each other and grow while being stirred in a bioreactor. The resulting cell mass has additional natural materials added to it to improve complexity and positively influence the taste, texture, and colour of the final product.

The Benefits

The benefits of producing cultivated seafood compared to catching fish are many, including:

• No further destruction of the oceans, and no mass killing of animals. For example, more than 90 per cent of wild fisheries are now classified as overfished or harvested at maximum capacity.
• It’s more resource efficient, plus location-independent production is possible.
• It may provide a safer, super healthy, GMO-free alternative that has 100 per cent traceable ingredients.
• Unlike many fish, cultivated seafood is not threatened by contamination, e.g. heavy metals and microplastics.
• A consistent premium quality of the product can be achieved, while taste can be adapted to local preferences.
• Producing cultivated seafood is sustainable. There is no damage to the environment or the seabed from fishing boats and there are no carbon emissions from refrigeration, transporting, and other necessary stages in dealing with perishable fresh fish.

Funding

So far, since its foundation in 2020, the startup Bluu Seafood has raised more than EUR 23 million (USD 25 million) and raised EUR 16 million (USD 17 million) in its Series A funding round. Its CEO and Co-Founder Sebastian Rakers said: “Our successful Series-A demonstrates the enormous potential that lies in cultivated fish as a platform technology for sustainable animal protein and underlines the strong scientific development that we at BLUU Seafood have delivered so far.”

Starting In Singapore, cultivated fish and meat does not yet have regulatory approval in many countries so Bluu Seafood is aiming to enter the Singapore market in 2024, where cultivated chicken has been approved since 2020.

What Does This Mean For Your Organisation?

The livestock industry’s environmental impact – greenhouse gas emissions, deforestation, water pollution, and other environmental problems, animal cruelty, public health concerns, the need for sustainable and scalable food sources – led to the production of cultivated meat, which raised a few eyebrows to begin with but is already approved in Singapore. It makes sense, therefore, that overfishing, pollution of the oceans and similar environmental and health concerns have laid the demand foundations for cultivated seafood too. The growing popularity of plant-based meat alternatives in supermarkets is a sign that food is heading in a more sustainable direction that doesn’t involve animals. Cultivated meat and fish, with the right information, marketing, and price may be the next step in this journey once regulation extends to countries other than Singapore when there will be plenty of opportunities for new and existing food brands to move into this market. Technology is now playing a greater part in food production and in finding ways to feed the world’s growing population in a sustainable way at a time when the world faces serious global-warming related challenges.

July 1968 … The Start of ‘More Noise’.

On 18th July 1968, Intel was incorporated.

These days, you’ll know them as the wildly successful manufacturer of microchips and indeed the processor that you’re using right now in whichever device you’re holding may well have “Intel Inside”.

One of their big-breaks came when they correctly predicted that memory chips were going to have a lot of competition, so they took action and went into the microprocessor market.

However, they’ve also created some less-than-stellar products over the years as well. Did you know they used to make digital watches for example? Gordon Moore (one of Intel’s founding fathers) famously wore his Microma watch for many years after they’d decided to abandon the digital watch market, calling it his ‘$15 Million dollar’ mistake.

Not that it was all wasted because the pioneering integrated circuitry which helped spawn the age of digital watches directly translated into advances in the field of mircroprocessors.

As an aside, Intel entered the watch market again in recent years with smartwatches and wearables and fitness trackers and once again they failed to make it commercially successful and abandoned the market. The reason for Intel’s forays into the watch market every few decades isn’t because they’re hell-bent on making watches! It’s because they’re hell bent on pioneering and innovation in markets that show promise, which means making (and accepting) mistakes.

Even their name was a failure at first … they were originally called Moore & Noyce, which people thought sounded like “More Noise” and so the name Intel (from ‘Integrated Electronics’) quickly replaced it which is fair enough because Robert Noyce did invent the integrated circuit after all, being the prodigious physicist that he was.

It’s said that if you want more success, you need to experience more failure. So, it pays to get organised.

One way of describing organised-failure is “Research” and Intel has highly-renowned research divisions and collaborate with universities around the world and – crucially – joint-venturing with other businesses for their research.

Internal research and development isn’t the only way to test new products and markets because Intel have bought many businesses over the years including Microma’s aforementioned washed-up watches to the acquisition of Altera, an attractive augmentation which now provides them with steady profits.

All in all, not bad for a company founded by a humble physicist (Noyce) and a chemist (Moore).

Research from Object First has revealed that 75 per cent of consumers would ditch a company known to hit by a ransomware attack in favour of a safer competitor. The research results emphasise how seriously today’s consumers take their data protection. The message to businesses is to prioritise cyber security and data protection measures such as reliable backup and recovery, password protection, and identity and access management.

If you would like to save time and speed up your phone charging, here are six easy ways you can do this:

1. Switch To Airplane Mode

Switching on Airplane mode stops the cellular, Bluetooth, radio, and Wi-Fi features which all drain the battery, and in Airplane mode your phone loses less power. Turning on Airplane mode (via Settings in Android and Control Centre in iPhone) can save you a few minutes in charging time. Remember to turn Airplane Mode off afterwards.

2. Turn The Phone Off While Charging

It sounds obvious, but turning the phone off while charging means nothing else is drawing power from the battery, therefore, the phone charges faster. The downside is possibly missing calls.

3. Limit Phone Usage (App Use) While Charging

You may want to leave your phone switched on while charging but continuing to use power-hungry apps will slow things down (and potentially damage the battery with heat). Therefore, close apps while the phone is charging.

4. Use A Wall Socket

Using a wall socket rather than USB socket on a device makes for more efficient, faster charging.

5. Use a Fast Charger

Such chargers have the potential to promptly deliver up to 30W of power to a mobile phone or a tablet, which is six times swifter compared to a conventional charger, on average! With such a rapid charging device, your phone will attain full battery capacity swiftly.

Note – there’s been debate about the potential dangers of fast charging for mobile devices, due to the sudden influx of a large volume of electricity into the battery. Nonetheless, batteries are designed to quickly assimilate significant amounts of charge initially, so the consensus is generally that fast charging doesn’t result in any lasting damage. However to be sure, perhaps only use fast chargers when it’s really necessary.

6. Keep the Phone Cool

If your phone becomes (excessively) warm or hot, it could trigger your battery to malfunction, given that electronic components are susceptible to high heat. Moreover, if your phone is already overheated, the battery charging process will take considerably longer to avoid further temperature increase.

You can maintain an optimal temperature for your phone by not using it incessantly, avoiding placing it in hot environments like vehicles or enclosed containers, and understanding how to charge it in the right way (for instance, avoiding charging to 100% or leaving it to charge overnight).

In this insight, we look at ‘voice changers’, technology that lets users change and disguise their voices in real time and in playback.

What Do They Do & How? 

Voice changing software (and hardware) alter the sound of a person’s voice in real-time or during playback. Voice changers can be implemented through software applications installed on computers, smartphones, or dedicated devices. Some voice chat programs or messaging apps may also include built-in voice modulation features. The latest voice changers use AI to help change and disguise voices.

Voice changers generally work by applying various effects, such as pitch shifting, modulation, distortion, echo, and other audio manipulations. There are free and paid-for Pro versions (often available on the same platform).

What Are They Used For? 

Voice changers can be used for various purposes, including entertainment, anonymity, and practical applications. Here are a few common use cases:

– Entertainment. Voice changers are often employed in the entertainment industry for creating unique character voices in movies, TV shows, and video games. They enable actors and voice artists to transform their voices to match specific roles or enhance their performance.

– Gaming. In the gaming community, voice changers are popular for online multiplayer games. Players can modify their voices to match the characters they are portraying, adding an extra layer of immersion and fun to the gaming experience.

– Anonymity. Voice changers can be used to conceal one’s identity during online communication. By altering their voice, individuals can protect their privacy and maintain anonymity during voice chats, online gaming, or other virtual interactions.

– Pranks and humour. Voice changers are often used for practical jokes or comedic purposes. They allow users to mimic famous personalities, create funny sound effects, or generate exaggerated voices for amusement.

– Accessibility. Voice changers can also serve as assistive technology, helping individuals with speech impairments or conditions such as laryngitis to communicate more effectively. By modifying their voice, they can overcome communication barriers and make their speech more understandable.

What’s The Difference Between Voice Generators and Voice Changers?

AI voice changers modify an existing voice, while AI voice generators synthesise new voices from scratch. Voice changers alter and manipulate the characteristics of an input voice, whereas voice generators create entirely new voices using artificial intelligence techniques. That said, some AI voice sites offer both voice changers and voice generators.

Examples of AI Voice Changers 

AI voice changers employ artificial intelligence techniques to modify and transform voices. Here are a few examples of AI-based voice changers:

Voice.ai (https://voice.ai/) is a free, real-time voice changer where users can choose from 1000s of different voices in its ‘Voice Universe’ UGC voice library, or use the AI Voice changer to change their voice in real-time across different apps, e.g. Zoom, Discord, Minecraft, GTA5, Fortnite, Valorant, League of Legends, Among Us, Skype, WhatsApp, Teamspeak and more. Voice.ai does, however, have a low Trustpilot rating which appears to be based around several issues including the quality of results, privacy, subscriptions and more.

Lyrebird (https://www.descript.com/lyrebird): Canada-based Lyrebird (AI research division of Descript) is an AI voice synthesis platform that can mimic and imitate human voices. It allows users to generate speech in different voices by training the AI model on a small voice sample. The resulting synthesised voice can be used to alter the speaker’s voice or create entirely new voices.

Modulate.ai (https://www.modulate.ai/). Modulate.ai is an AI-driven voice modulation platform that enables real-time voice changing in video games and virtual reality. It uses machine learning algorithms to transform the user’s voice into various character voices, enhancing the gaming experience and adding immersion.

Replica Studios (https://replicastudios.com/). Replica Studios offers an AI-powered voice synthesis platform that allows users to generate voices for characters, voice-overs, and other applications. The platform utilises AI models to create realistic and customisable voice effects, enabling voice actors to modify their voices to match specific requirements.

Resemble AI (https://www.resemble.ai/). Resemble AI provides an AI-based voice cloning and voiceover platform. It uses deep learning techniques to analyse and recreate a person’s voice based on a few minutes of recorded audio. This technology enables voice actors, content creators, and companies to generate personalised voices for different applications. Resemble AI’s voice changer allows users to use speech-to-speech to apply their voice’s cadence to an AI voice of their choice.

Respeecher (https://www.respeecher.com/). Although it is known as a voice cloning platform, it can transform input voices into a range of output voices.

VoiceMod (https://www.voicemod.net/ai-voices/). This real-time voice changer provides 10+ (and soon many more) different voices and a large number of voice effects for users. It focuses on users in the entertainment industry – games, movie character voices, streaming, and more.

What Does This Mean For Your Business? 

The advent of AI voice changers has ushered in a new era of opportunities for businesses and individuals alike. These innovative technologies have not only opened up new avenues for creativity and entertainment but have also resulted in significant cost and time savings. With free voice changers, voice cloning tools, and other advanced AI tools becoming accessible to everyone, businesses can harness their potential across different industries.

One of the key advantages of AI voice changers is their adaptability. They offer a wide range of uses, allowing businesses to leverage them for various purposes. In the entertainment industry, voice changers enable actors and voice artists to transform their voices, creating unique character voices for movies, TV shows, and video games. Gamers can immerse themselves in virtual worlds by modifying their voices to match their characters. Voice changers also offer a layer of anonymity for online communications, ensuring privacy and security.

Moreover, AI voice generators have revolutionised voice synthesis, enabling businesses to generate artificial voices that sound natural and human-like. This has opened up avenues for virtual assistants, audiobooks, voiceovers, and other applications where synthesised speech is needed. The ability to create personalised voices using AI models has provided content creators, voice actors, and companies with powerful tools to enhance their projects and engage audiences effectively.

Risks

However, as with any technological advancement, there are risks associated with the use of AI tools. The accessibility of AI voice changers and related technologies means that some individuals may employ them for malicious purposes, such as impersonation, fraud, or spreading disinformation. This calls for responsible use and ethical considerations in utilising these tools.

The rise of AI voice changers has brought about unprecedented opportunities for businesses and individuals. These tools have unlocked creative potential, saved time and costs, and opened doors to new experiences across industries. However, it is crucial to be aware of the risks and ensure responsible use of AI tools to mitigate any potential misuse. By harnessing the power of AI voice changers in a responsible manner, businesses can explore new horizons and leverage the transformative capabilities of this technology, from marketing to training & onboarding for example.

Following Apple recently becoming the first publicly traded company to close a trading day with a $3 trillion market value, we look at some of the main reasons for the company’s incredible popularity and growth.

The First $3 Trillion Company 

Although Apple actually reached the $3 trillion market cap at the beginning of last year, it didn’t close at that level until 28 June this year. Its stock has jumped a massive 46 per cent in 2023 and finally getting over the $3 trillion milestone is reported to be down to the 5 June launch of its ($3,499) augmented reality (AR) headset, which some commentators see as its riskiest move since the introduction of the iPhone more than a decade ago.

The surge in Apple’s stock value this year contrast with last year where its market cap fell below $2 trillion in trading for the first time since early 2021.

Started In The 1970s 

Looking back to the beginning, Apple Inc. can trace its roots back to April 1, 1976, in Cupertino, California. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, with the aim of developing and selling personal computers. Jobs, who is popularly seen as a charismatic visionary, had a profound influence on Apple’s trajectory, while Wozniak, an engineering genius, was instrumental in designing and building the company’s first product.

The fact that Apple started in the 1970s was highly significant in shaping its subsequent success. The company’s early foray into personal computers with the Apple II established Apple as a key player in the emerging technology industry. The Apple II’s user-friendly design and intuitive interface set a new standard, laying the foundation for Apple’s reputation as an innovator.

Furthermore, Apple’s formative years allowed it to establish its core principles and values. The company’s emphasis on superior design, user experience, and attention to detail became integral to its ‘DNA’. These principles continue to be central to Apple’s success, driving the company to consistently deliver products that resonate with consumers on both functional and emotional levels.

Moreover, Apple’s early years provided the company with the opportunity to establish a dedicated fan base. The passionate following that emerged during this period has remained loyal to the brand throughout the decades. This loyal customer base has played a crucial role in Apple’s success, driving sales and fostering a strong ecosystem of products, services, and software.

Apple I & II Computers 

The genesis of Apple can be found in Jobs and Wozniak’s collaboration on the Apple I computer. Initially, they operated from Jobs’ family garage, where they assembled the first units by hand. Encouraged by the positive response, they sold their prized possessions to fund the production of the Apple II, which debuted in 1977.

The Apple II became a resounding success, and its user-friendly design and intuitive interface played a significant role in shaping the modern personal computer industry and therefore played a pivotal role in Apple’s growth, serving as a catalyst for the company’s success. Apple II made personal computers accessible to a broader audience and the Apple II’s success established Apple as a significant player in the industry, providing the foundation for subsequent innovations and solidifying the company’s reputation as a leader in technology.

The Breakthrough Moment – The Macintosh 

Apple’s breakthrough moment came in 1984 with the introduction of the Macintosh, a revolutionary computer featuring a graphical user interface.

The Macintosh computer was a transformative product that propelled Apple’s growth and popularity. With its revolutionary graphical user interface and intuitive design, the Macintosh brought user-friendly computing to the masses. It simplified complex tasks, making computers more accessible and appealing to a wider audience. The Macintosh’s impact was profound, solidifying Apple’s reputation as an innovative technology company and laying the groundwork for future groundbreaking products that would shape the industry.

In the 80s – Trouble At Mill 

However, internal conflicts and leadership changes led to Jobs’ departure from Apple in 1985. The subsequent years were challenging for the company, marked by a decline in market share and product line confusion.

Revitalised By The Return of Jobs 

In 1997, Jobs returned to Apple as interim CEO and set about revitalising the company. Under his guidance, Apple launched a series of groundbreaking products, including the iMac, iPod, iPhone, and iPad. These devices not only revolutionised their respective industries but also transformed Apple into a global brand known for its seamless integration of hardware, software, and services. Jobs’ uncompromising focus on design, user experience, and innovation became the cornerstone of Apple’s success.

Following Jobs 

Sadly, Steve Jobs died in 2011 but Apple has continued to maintain its trajectory and focus under the leadership of Tim Cook, who took over as CEO in August 2011. Cook had previously served as Apple’s Chief Operating Officer and was instrumental in streamlining the company’s operations and supply chain. While Cook’s leadership style differs from Jobs, he appears to have upheld Apple’s commitment to innovation, customer experience, and seamless integration of hardware, software, and services.

Under Cook’s tenure, Apple has expanded its product portfolio, launched new services such as Apple Music and Apple TV+, and continued to push the boundaries of technology with products like the Apple Watch and AirPods. The company’s ability to maintain its focus and trajectory can be attributed to its strong organisational culture, dedicated team of designers and engineers, and a relentless drive to deliver products that exceed customer expectations. Apple’s ability to seamlessly transition leadership and stay true to its core principles has been key to its ongoing success in the technology industry.

So, What Makes Apple So Different? 

The key factors that have contributed to Apple’s differentiation and success as a company include:

– Innovation and Design. Apple has consistently pushed the boundaries of innovation, introducing products with groundbreaking features and sleek designs. From the Macintosh to the iPhone, Apple’s focus on user-centric design and seamless integration of hardware and software has set it apart from competitors.

– User Experience. Apple has prioritised delivering exceptional user experiences, emphasising simplicity, intuitiveness, and ease of use. This focus on providing a seamless and enjoyable experience has garnered a dedicated customer base that remains loyal to the brand.

– Ecosystem and Integration. Apple has created a comprehensive ecosystem of products, services, and software that work seamlessly together. The integration between devices like the iPhone, iPad, Mac, and Apple Watch, along with services like iCloud, App Store, and Apple Music, has fostered a cohesive and interconnected user experience.

– Brand and Marketing. Apple has crafted a strong brand identity and image, positioning itself as a premium and aspirational brand. Its iconic marketing campaigns, memorable advertising, and carefully curated product launches have helped build anticipation and excitement around new releases.

– Leadership and Vision. The visionary leadership of Steve Jobs (and later Tim Cook), has played a crucial role in Apple’s success. Jobs’ emphasis on excellence, design, and innovation set the tone for the company, while Cook’s operational expertise and focus on sustainability have continued to drive Apple’s growth.

These factors, combined with Apple’s ability to anticipate and shape consumer trends, have propelled the company’s success, and made it one of the most influential and valuable technology companies in the world.

Not All Plain Sailing 

It hasn’t been all plain sailing for Apple along the way. Along its journey to becoming one of the world’s biggest and most valuable tech companies, Apple has encountered several difficulties, challenges, and low points. Here are some notable examples:

– Power Struggles and Leadership Changes. Apple experienced internal power struggles and leadership changes, particularly during the 1980s and 1990s. Steve Jobs’ departure in 1985 and subsequent leadership changes resulted in a lack of direction, slowed innovation, and declining market share.

– Declining Market Share. In the 1990s, Apple faced a decline in market share due to intense competition from Microsoft and other PC manufacturers. The company struggled to find its footing in a highly competitive industry, leading to decreased sales and financial challenges.

– Product Missteps: Apple had its fair share of product missteps, such as the Apple III and the Macintosh Portable, which failed to meet market expectations. These product failures highlighted the importance of product innovation, design, and market fit in Apple’s journey.

– Lawsuits and Legal Challenges. Apple has faced numerous lawsuits and legal challenges over the years. Notable examples include the high-profile legal battle with Microsoft over copyright infringement and patent disputes with competitors, such as Samsung, regarding smartphone technology.

– Stock Price Slumps. Apple experienced significant stock price slumps at various points in its history, notably during the mid-1990s and in 2013 when concerns about the company’s ability to sustain growth arose. These periods of volatility reflected the market’s uncertainty and scepticism about Apple’s future prospects.

Despite these challenges, Apple’s ability to adapt, innovate, and reinvent itself has enabled it to overcome setbacks and emerge stronger. The company’s resilience, coupled with its strong focus on design, user experience, and technological innovation, has propelled Apple to become one of the most successful and influential tech companies in the world.

The Future of Apple 

So, where does a $3 trillion tech giant go from here? Apple has some strong competition from four other U.S. companies valued at more than $1 trillion – Alphabet, Microsoft, Amazon and Nvidia, as well as Meta, which has seen a 137 per cent jump on the S&P 500 this year. All these competitors have invested in AI, whereas Apple appears to have stayed away it so far which some commentators have expressed concerns about. However, this hasn’t stopped Apple from posting stronger than expected quarterly earnings in May.

In brief, just some of the areas where Apple could be heading in the next 10 years under Tim Cook’s leadership may be:

– Autonomous electric cars. Apple is reportedly working on an autonomous electric car, potentially entering a new market, and disrupting the automotive industry.

– The Metaverse. Apple has shown interest in the metaverse and is rumoured to be developing a headset that supports augmented reality (AR) and virtual reality (VR). This could position Apple to take advantage of the growing metaverse market.

– Even greater smartphone dominance: Apple’s strong position in the global smartphone market, particularly in the 5G segment, positions the company for continued growth as 5G adoption increases.

– Services business growth. With the addition of metaverse-related devices and the potential success of new technologies, Apple’s services business could see significant growth, driven by increased app sales.

– Earnings growth. If Apple achieves a higher-than-expected annual earnings growth rate, the company’s stock price could see substantial gains over the next decade, potentially reaching around $980 per share.

What Does This Mean For Your Business? 

Apple’s recent achievement of reaching a $3 trillion market value has significant implications for the company, its competitors, and business users of Apple’s products.

For Apple as a company, this milestone solidifies its position as one of the most influential and valuable technology companies in the world. The company’s history of innovation, commitment to superior design, and seamless integration of hardware and software have propelled its success and set it apart from its competitors. With a strong emphasis on user experience and a comprehensive ecosystem of products and services, Apple has cultivated a dedicated fan base that remains loyal to the brand. This loyal customer base, combined with Apple’s ability to anticipate and shape consumer trends, positions the company for continued growth and success in the future.

In terms of Apple’s competitors and the market, the $3 trillion valuation sends a clear message that Apple is a force to be reckoned with. It surpasses other U.S. companies with valuations over $1 trillion, such as Alphabet, Microsoft, Amazon, and Nvidia. While these competitors have made significant investments in artificial intelligence (AI), Apple has taken a different approach, focusing on its strengths in design, user experience, and integration. This has allowed Apple to maintain a strong position in the global smartphone market and capitalise on the growing adoption of 5G technology. However, it also raises concerns among some commentators who question whether Apple’s avoidance of AI could hinder its ability to compete in certain areas of technology.

For business users of Apple’s products, the company’s success and ongoing innovation offer several advantages. Apple’s emphasis on design, user-friendly interfaces, and intuitive experiences make its products appealing and easy to integrate into various business settings. The seamless integration between devices, services, and software within Apple’s ecosystem creates a cohesive and interconnected user experience, which can enhance productivity and efficiency for businesses. Additionally, Apple’s commitment to privacy and security provides reassurance to business users concerned about safeguarding sensitive data.

Looking ahead, the future of Apple holds great potential. Rumours of the company’s foray into autonomous electric cars and its interest in the metaverse demonstrate its willingness to explore new markets and technologies. These endeavours could lead to further disruption and expansion for Apple, positioning the company at the forefront of emerging industries. As Apple continues to innovate and deliver products that exceed customer expectations, its $3 trillion market value serves as a testament to the trust and confidence placed in the company by both consumers and businesses.

While challenges and uncertainties may arise, Apple’s ability to adapt, reinvent itself, and stay true to its core principles has been key to its resilience and ongoing success. As it moves forward under the leadership of Tim Cook, Apple’s commitment to excellence, innovation, and customer experience will likely continue to drive its trajectory. With a strong foothold in the technology market and a dedicated user base, Apple looks to be poised to shape the future of technology and maintain its position as a global leader in the industry for years to come.

A recent update to Android 13 has led to reports of an increase in the number of false 999 calls / ‘silent’ calls.

Reports By Police 

The police have reported that an increase in the number of silent 999 calls in recent months is likely to be the result of the updated ‘SOS’ feature in android phones. For example, the National Police Chief’s Council (NPCC) recently tweeted information it had been given by North Yorkshire Police saying “Nationally, all emergency services are currently experiencing record high 999 call volumes. There’s a few reasons for this but one we think is having a significant impact is an update to Android smartphones”. 

Updated SOS Feature Causing It 

The SOS feature on Android phones is a built-in emergency feature that allows users to quickly and easily contact the emergency services in critical situations. It can be activated through various methods, such as pressing a dedicated SOS button, rapidly pressing the power button multiple times, or using specific gestures on the screen. The exact method may depend on the phone model and the software version, however the main method in the UK (until recently) was by pressing the power button five times.

However, a recent update to Google’s Android OS means that the feature can now be activated by simply pressing and holding the power button on a phone for a few seconds. This has not only made it even easier to contact the emergency services but, it is believed, may also have made it easier to accidentally contact the emergency services and is what the police believe is behind the increase in silent 999 calls from Android phones.

Putting Extra Strain On Emergency Services 

UK emergency services call handlers don’t ignore silent calls and must spend time trying to call the person back to check whether help is needed. The rise in silent calls has, therefore put more strain on the emergency services.

Google Working To Resolve The Issue 

It is up to the Android phone manufacturers who choose to offer Emergency SOS on their devices how to manage the implementation of the SOS feature and Google has been reported as saying that it will be providing guidance and resources to these OEMs to help resolve the issue.

What Does This Mean For Your Business? 

The SOS feature, introduced with Android 12 and made even simpler to operate with the Android 13 update, may have been well intentioned but clearly has a negative downside which has been putting extra strain on the emergency services which could, potentially, have a human cost. It is tempting to ask why the potential for increasing silent 999 calls was not spotted before the update was signed off, and putting the responsibility of OEMs and having to work with different ones to resolve the issue seems a complicated system that could mean that the fix is not as fast as it could be.

For those who do accidentally dial 999, the advice is that people shouldn’t simply hang up but to stay on the line and inform the operator that it was an accident and assistance is not required. Android users can also choose to switch off the SOS feature in their phones, although this may, of course, carry a risk of its own.

Google DeepMind’s AlphaDev artificial intelligence (AI) system has produced new algorithms that can write code better than humans and could create better programs.

Discovering Enhanced Algorithms 

In a recent research paper, Google’s Deepmind has outlined how AlphaDev is able to use ‘reinforcement learning’ to discover enhanced computer science algorithms which surpass those honed by scientists and engineers over decades.

Why? 

Google’s AI research organisation, Deepmind, says that with a digital society driving increasing demand for computation and energy use, plus with only a reliance on improvements in hardware so far to keep pace, microchips are approaching their physical limits. This means that it’s now critical to improve the code that runs on them to make computing more powerful and sustainable going forward.

What Is Reinforcement Learning?

Reinforcement learning is a subfield of AI where an agent learns by interacting with an environment to maximise cumulative rewards. The agent observes the current state, takes actions, and receives feedback to improve decision-making over time. The policy guides the agent’s action selection based on a set of rules. The iterative process involves observing the state, taking actions, receiving rewards, and updating the policy using algorithms like Q-learning or policy gradients.

Reinforcement learning is applied in game playing, robotics, recommendation systems, finance, and healthcare, achieving impressive results such as training agents to play games at superhuman levels and enabling autonomous systems to learn complex tasks independently.

A Faster Algorithm For ‘Sorting’ Discovered 

In computing, ‘sorting’ is a method for ordering data, with sorting algorithms underpinning everything from ranking online search results and social posts to how data is processed on computers and phones.

The recent research paper revealed that using reinforcement learning, following being tasked with developing a new way to sort short sequences in numbers in the popular coding language C++, AlphaDev was able to uncover a faster algorithm for sorting, beating well-established sorting algorithms.

In essence, the AlphaDev has been able to improve how the structure of a working assembly program is represented in the AI code, thereby allowing its reward system to better narrow down the possibilities, making the AI better and faster.

C++ Running Faster, & More 

This discovery has led to C++ running faster and improved algorithms for sorting and other basic tasks like hashing. For example, AlphaDev’s new C++ sorting algorithms are 1.7 per cent more efficient than previous methods for sorting long sequences of numbers, and up to 70 per cent faster for five-item sequences.

When scaled up, this could transform how we program computers and could impact all aspects of our increasingly digital society.

Added To The Main C++ Library 

The improved algorithms have been open sourced and added to the main the main C++ library, used by millions of developers and companies in many industries around the world on AI applications. DeepMind says it’s the first change to this part of the sorting library in over a decade and is the first time an algorithm designed through reinforcement learning has been added to this library.

What Does This Mean For Your Business? 

With so many AI applications in so many industries using sorting algorithms, and with AlphaDev’s improved algorithms being open sourced, AlphaDev’s discovery is already making an impact by speeding many apps and programs. DeepMind believes that many improvements exist at a lower level that may be difficult to discover in a higher-level coding language and sees this as just the beginning and an important steppingstone for using AI to optimise the world’s code, one algorithm at a time.  This means that AlphaDev’s reinforcement learning approach could point to many more small algorithm improvements to come that could be quickly fed into the hands of developers through open sourcing thereby benefitting businesses, industries, and users around the world.