It’s been reported (WSJ) that an internal report by the UK’s privacy regulator, the Information Commissioner’s Office (ICO), has said that Google’s proposed replacements for cookies fall short in terms of protecting consumer privacy.
The ICO’s draft report reportedly says that Google’s proposed technology, known as the ‘Privacy Sandbox,’ leaves gaps that could be exploited by advertisers, potentially undermining privacy and identifying users who should be kept anonymous.
The WSJ reports that the ICO now wants Google to make changes and share its concerns with UK’s competition regulator, the Competition and Markets Authority (CMA).
Having had some real bad experiences with IT companies in the past it has been a breath of fresh air to have you and your team assisting all of my staff with any issues that have arisen.
- Tony King -