People across the UK have lost jobs as a result of the pandemic. However, new features from Microsoft’s LinkedIn could help the country’s jobseekers.
Many LinkedIn users may find themselves in the unemployment battlefield, trying to stand out from the rest. They may be capable of fulfilling job roles but may not have all the necessary qualifications and experience.
As a result, LinkedIn is launching four new tools which it says will bring users’ professional stories to life.
The cover story is a feature that allows users to upload a video of themselves. According to LinkedIn, it will help members showcase their personality, communication skills and goals to employers. In addition, a cover story allows freelancers to talk about their services and attract new clients.
The second new tool allows users to create a dedicated ‘service page’ from their profile. LinkedIn says that this could give users more “reach” to its global community of nearly 740 million members.
The new creator mode allows users to engage a community and build a following in a similar way to other social networks. For example, users can use hashtags to make their ‘featured’ and ‘activity’ sections more prominent. In addition to this, users can change their ‘connect’ button to ‘follow’.
LinkedIn users can also see when other members are broadcasting live, as their background will show when streaming begins. This feature will help increase the visibility of broadcasters’ content.
Finally, LinkedIn’s Career Coach app helps students understand their goals, interests, and transferable skills. The app helps align a user’s profile with current job market trends, therefore increasing the chance of being noticed.
The Career Coach also connects them to mentors and promotes skills, which increases their chance of successful job applications.
Microsoft also introduced its Apprenticeship Connector, which is aimed at simplifying the apprenticeship process. It lists vacancies across Microsoft’s network of partners and customers, as part of a partnership with GetMyFirstJob.
It is hoped the partnership will help young jobseekers, bridge the tech skills gap in the UK, and assist small businesses.
These features may increase the relevance of the LinkedIn platform to employers and younger jobseekers and help the platform move more into content.
They may also help to tie Microsoft more closely within other partnerships and opportunities related to tackling the tech skills gap. Importantly for members, they will help showcase their skills, work, and identity.
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